Is there a better and more entertaining way of proving that NESCAFÉ Cappuccino Italiano
is the most authentic italian cappucino than by showing that you can’t fake being Italian?
Through a clever, social-experiment-ish casting session, we called on Lebanese men to audition as Italian men.
We bet on them failing – because you can’t fake Italian.
We continued the experiment by getting the director of the casting session
to audition callers on radio and social media as well.
Although just launched, this hilarious media stunt has
already got people in Lebanon brushing up their Italian.
Bronze Effie – New Product/Services category